Read in your best movie trailer voice: “In a World where bay rum and alcohol collide, when your aftershave is sharp and spicy. One man and one woman will embark on a journey. A new brand will rise ... A bay rum balm will emerge. Traditional wetshaving will never be the same.” [Cue intense music: Bum bum bum bummm! and fade to black]. No, this is not the next Hollywood blockbuster, but it is an exciting product to the shaving market. This article reviews the Gilbert Henry Bay Rum Aftershave Balm.